In the lead-up to Mother’s Day, I had the pleasure of spending two wonderful days at Michael Kors in Cheshire Oaks, offering complimentary handwritten notecards and envelopes to customers who purchased gifts in-store. It was a truly lovely event, filled with warm conversations, thoughtful gift-giving, and a little bit of calligraphy magic.
From Mother’s Day presents to birthday surprises, wedding gifts, and even hen party treats, it was clear how much joy a small, personalised note can bring. I hope everyone loved their beautifully written messages as much as I enjoyed creating them!
The Benefits of In-Store Calligraphy for Special Occasions
Having a calligrapher in-store during a key shopping period—whether it’s for a holiday like Mother’s Day, a new product launch, or a VIP customer event—adds a memorable and meaningful layer to the customer experience. Here’s why retailers love it:
- Creates a Luxury Experience: Shoppers appreciate the thought and care behind personalised touches. It elevates their purchase from a product to a cherished gift.
- Drives Footfall and Engagement: Calligraphy activations draw people in and encourage them to linger, explore, and purchase.
- Perfect for Gifting Seasons: From Valentine’s and Mother’s Day to Christmas and beyond, it’s an ideal way to celebrate thoughtful giving.
- Memorable Brand Moments: Customers leave not only with their purchase, but with a story to tell—and a keepsake to treasure.
It was a joy to partner with Michael Kors for this lovely event, and I can’t wait to bring this experience to more in-store activations across Cheshire and the North West.
Interested in adding that extra special touch to your next in-store event or brand activation?
Get in touch—I’d love to help create a memorable experience your customers won’t forget.