Yesterday I spent the day providing live engraving for customers at the Rituals store inside the Trafford Centre.
Over the course of eight busy hours in store, I engraved nearly 80 products for customers while they waited, adding personalised messages to a wide range of Rituals gifts. From reed diffusers and body sprays to candles and even car air fresheners, each item became a one-of-a-kind keepsake with a handwritten engraving.
Personalised Gifts for Mother’s Day and Eid
With both celebrations approaching, many customers chose meaningful messages for their gifts. Alongside lots of thoughtful Mother’s Day engravings, there were also many items personalised with “Eid Mubarak”, making the gifts even more special for family and friends.
One of the things I love most about live engraving events is seeing customers take the time to choose the perfect words. A simple name, a date, or a short message can transform a beautiful product into something truly personal.
Creating In-Store Experiences with Live Engraving
Live personalisation adds a memorable element to the retail experience. Customers are naturally drawn to the engraving process and often enjoy watching their gift being customised in real time.
For brands, these events help create a sense of occasion in store. They encourage customers to stay longer, engage with products in a new way and leave with something completely unique.
Throughout the day at Rituals, the engraving table quickly became a hub of activity, with customers choosing products specifically so they could add a personalised message.
Calligrapher and Engraver for Brand Events
I regularly work with brands and retailers across the UK to provide live calligraphy and engraving for in-store events, product launches and seasonal campaigns.
These activations are especially popular around key gifting moments such as:
• Mother’s Day
• Christmas
• Valentine’s Day
• Eid celebrations
• New product launches and VIP shopping events
I’m a professional calligrapher and engraver based in Cheshire in the North West of England, travelling across the UK to support brands with live personalisation experiences.
Looking for a Calligrapher for Retail Events?
If you’re a brand, retailer or PR agency planning an in-store activation or customer event, live engraving and calligraphy can add a thoughtful, interactive element that customers love.
You can find out more about my live engraving and calligraphy services on my website or get in touch to discuss an upcoming campaign.